Sustainable labelling and EUR-denominated primary book cover

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Does a sustainable debt label generate more investor demand at primary issuance?

Using a regression analysis of 4,651 EUR-denominated investment grade bonds priced between 2020 and mid-2026, this paper finds a statistically significant positive association between sustainable labelling and book cover — the ratio of investor demand to deal size.

The central finding is that labelled bonds achieve a 16% increase in median book cover compared to non-labelled securities, controlling for rating, sector, maturity, deal size and region. The result is consistent across annual sub-periods and within financials, corporates and government sub-sectors.

A secondary finding is that this benefit is strongest on debut sustainable issuance. This may reflect the additional transparency and investor communication associated with a first-time label. As more labelled bonds are issued by the same issuer, the marginal benefit appears to diminish — though this relationship is less robust in the analysis.